Lawyer Website Design Techniques To Avoid
While you should know the components of exceptional law firm web design, you should also know what a bad lawyer website consists of, as this will help you weed out the below-par design firms. Keep these in mind while browsing through a potential designer's portfolio.
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Do not overload the client - When a potential client finds your page, the last thing you want to do is chase them away to another lawyer. One way you can avoid this is by not overloading them with information about your law firm. Yes, you want them to know why you're the best of your competitors, but don't give them everything at once. Some key points and information should be on the main page, but the rest should be saved for your other pages. If your main page is done right, the client will want to browse around to find out more about your exceptional legal services. Keep these articles concise and straightforward.
Do not annoy the client - An annoyed client is a former client. One annoying feature that is often used is a sound loop. Music can be a nice addition to a website, but only if it fits the site and doesn't constantly repeat. Also, avoid having too many links or confusing links on your page. If your potential client is constantly clicking more to find out about your law firm, they are going to click their way to another attorney website. Every page and link should have a reason for being there. If you can, combine information by placing different topics in separate sections on one page.
Avoid technical issues - Be sure your attorney website is supported by all browsers. Also, be sure all of your photos are optimized and that they load properly and efficiently. Avoid using flashy text because that takes away the importance of the content your law firm worked so hard to create. And no matter how you think it looks, do not place white type on a black background. This can make a browser's eyes tired and they will quickly stop reading about your law firm.
Do not rely solely on Flash - In addition to avoiding lengthy Flash animated introductions that could bore the visitor or even frustrate them to the point of leaving the site altogether, ABSOLUTELY do not render your entire site in Flash. All-Flash website were in vogue a few years back because of their fun, impressive, and dynamic abilities. Today we know better. A legal website is created primarily as a marketing tool, not a game, and relies on SEO to attract hits. Flash text is NOT SEO-friendly. All keywords and relevant information should be left to HTML so as to boost your search engine ranking. Your law firm's web designer must be aware of this, and only then can Flash bells and whistles be added to your site as a supplement to the other text.
To create a revenue boosting lawyer website, be sure to avoid all of the above issues.

